What 35 Years in European Conferences Taught Me About Why Events Really Fail
In the early hours of a freezing winter morning in Vienna, I stood alone in a loading bay beneath a five-star conference hotel, waiting for a truck that should have arrived three hours earlier.
Upstairs, hundreds of delegates from across Europe would begin arriving in less than six hours. The stage still wasn’t built. Half the AV equipment was somewhere between Germany and Austria, delayed at a border crossing that nobody had warned us about…
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